The 3% Conference Australasia

Diversity Drives Creativity


Thursday August 31, 2017

Sydney, Australia - Royal Randwick Racecourse

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B&T IS BRINGING 3% TO AUSTRALASIA

The 3% Conference offers Australasian brands and agencies a historic opportunity – to be at the forefront of a movement to celebrate the value of women, as both consumers and workplace talent.

Not just an event, The 3% Conference is a place where agencies and brands can share knowledge and best practices, learn how to better connect with women and drive change to achieve greater diversity in all sectors.

THE BUSINESS OF WOMEN

The impact of gender from an economic business perspective – is huge.

What are female consumers worth to clients and why should agencies take it on?

What’s the cost of not changing?

Forbes:

Call it inertia, call it the 97% protecting their own, call it fear, call it whatever. It doesn’t matter.

What’s important is that it is in your interest, Mr. and Mrs. Client, to change it. To demand more women in your agency’s higher ranks. Not because it’s the “right thing to do for women” (though it is), but because it will improve the creative product your agency is putting out the door every day.

Change the ratio

B&T, aged 65 and the most iconic brand in Australian adland publishing, has been leading the charge in recognising and celebrating women with its annual Women in Media magazine, awards and mentoring program. In partnering with 3% to launch its movement to a new region, B&T aims to continue the goal of changing the ratio of female talent with a comprehensive and diverse program, unrivalled by anything else in the market place.

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2016 3% Conference New York Highlights

Featured Speakers

Featured Sessions

Ticket Options

3% Full Price

Full rate pricing commences 15th August 2017.

$799 (ex. GST) Buy Now

3% & Women in Media Awards Combo – Full Price

Full rate pricing for this combo deal commences 15th August 2017.

$999 (ex. GST) Buy Now

Book tickets today

Don't Miss this incredible opportunity!

Review all ticket options below - including combo deals with B&T Women in Media Forum and Awards.

Sponsors

Thanking our amazing sponsors

Headline Sponsors

Adobe

Adobe

Adobe is changing the world through digital experiences. Adobe helps their customers create, deliver and optimise content and applications.

M&C Saatchi

M&C Saatchi

M&C Saatchi is a globally awarded, integrated creative agency.

B&T

B&T

B&T, aged 65 and the most iconic brand in Australian adland publishing, has been leading the charge in recognising and celebrating women with its annual Women in Media magazine, awards and mentoring program. In partnering with 3% to launch its movement to a new region, B&T aims to continue the goal of changing the ratio of female talent with a comprehensive and diverse program, unrivalled by anything else in the market place.

B&T

Track Sponsors

Facebook

Facebook

Facebook

Keynote Sponsors

OMD

OMD

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results. At OMD Australia we champion a spirit of innovation and a thirst for what’s next. We are focused on challenging convention to ensure consistent delivery of market leading work. Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

OMD

Consulting Partners

Bec Brideson

Bec Brideson

With the female global consumer economy valued at $28 trillion, women are more than capable of transforming your bottom line but they continue to be business’ biggest blind spot. Work with me and find out how to leverage the most valuable emerging economy driving innovation and profitability.

Bec Brideson
Culture Zone

Culture Zone

Culture Zone helps organisations to get the best out of their people by making those companies better places to work. Customised programs address the specific needs of individuals and workplaces. Frameworks used include positive psychology and a wide array of motivation, leadership and engagement models.

Culture Zone

Research Partner

FiftyFive5

FiftyFive5

Fiftyfive5 is a strategic market research agency which evolved out of a desire to see investment in research and insights that deliver growth for clients. We are a research business leveraging proven processes and expertise to inspire action and create value. We deliver on the promise that market research hints at, but rarely fulfils, to create opportunities for growth.

FiftyFive5

Supporting Sponsor

Wyse Women

Wyse Women

Wyse Women is a professional members-only network where top drawer talent find smarter work opportunities.

Wyse Women
Australian Radio Network

Australian Radio Network

Australian Radio Network
Carat

Carat

Carat
CHE Proximity

CHE Proximity

CHE Proximity creates meaningful experiences that change the way people think, feel and act about a brand.

Dentsu Aegis Network

Dentsu Aegis Network

Dentsu Aegis Network is a leading communications group that transforms brands, businesses and communities for the connected economy.

BMF

BMF

BMF
TBWA

TBWA

TBWA

Tech Partner

Conn3cted

Conn3cted

Conn3cted are the digital tech agency behind the 3% Conference App.   

Conn3cted

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