Short Story

Women in Sport: Changing the game – AFL Women’s – Jemma Wong, Head of Audience Growth – AFL

Plenary - Ballroom C August 31, 2017 3:15 pm - 3:30 pm

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Jemma Wong

In this short story session Jemma Wong will talk about the connection between women’s sport and storytelling and what it means to create visibility, voice and advocacy for women in the arena. Jemma will share her experience of marketing AFL Women’s, breaking the agency model, and creating change from outside and within the sport.