Director, Bec Brideson (Consulting) & ECD, Venus Comms
With over 25 years experience in the communications industry, Bec was one of only 3% of females to become a Creative Director. In her time, Bec has won numerous international awards and worked on major brands across most categories. In 2004, Bec was one of the 0.1% of female founders to open her own agency, Venus Comms, specialising in marketing-to-women. Thriving for more than 12 years, Bec has built Venus into a ground-breaking and successful independent agency where she has utilised incredible insights and developed unique methodology – all to create better ROI with women. Bec is now sharing her secrets with businesses who have seen the opportunity of disruption and want to leverage this market to become brand leaders. Bec is about to publish her first book through Wiley called Blind Spots: how to unlock and capture the worlds fastest growing economy.