Co-Founder at Femeconomy
Jade Collins and Alanna Bastin-Byrne are Co-Founders of Femeconomy.com and sisters-in-law. They want women to shop brands with female leaders to create gender equality. Collectively, women make 85% of consumer purchase decisions. In Australia alone during 2016 this equated to $198.9 billion. Let’s use this economic lever to advance gender equality at a faster rate. It’s called The Femeconomy Effect.
Jade has over 19 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience invaluable for creating networks and engaging others to increase gender equality in leadership across industries. Jade is a member of the Queensland Government’s Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative.