Senior Account Manager, FiftyFive5
Lindsey has seven years experience in the market research industry in Australia. She has been at FiftyFive5 for almost 3 years working with a variety of different clients – from banking, to fashion to baby formula. Her real passion is innovation, recently moving teams internally to focus on on this. Lindsey is passionate about understanding the consumer, their motivations and the impact products can have on their lives. She started her career at Nielsen in the BASES Innovation team as a Research Analyst. During this time, she helped to identify the potential success of new product innovations for the Australian market, her main clients being Unilever, Pfizer and Nestle. A major global project she worked on was the launch of Magnum 5 Kisses into the Australian market. Prior to joining FiftyFive5 Lindsey worked at Jigsaw Strategic Research. She developed her project management skills and took her passion for quantitative research to the next level. This role expanded her skills beyond FMCG into the services sector.