Creative Director at Re
Shannon Bell is a Creative Director at Re, the strategic brand consultancy within M&C Saatchi Australia. She trained as a writer, achieving a degree in Creative Writing and Modern Languages, before applying this through roles in magazine editorial, user experience and advertising copywriting. At Re, Shannon has focused on building the agency’s verbal identity capabilities as a critical part of brand development. If brands are to truly exist as living, breathing entities, then the way they speak and the words they say are critical to connecting with people. Shannon’s work has been awarded at ADMA, AGDA, One Show and D&AD.